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商品編號： 9-504-094 出版日期： 2004/04/27 作者姓名： Moon, Youngme 商品類別： Marketing 商品規格： 13p 再版日期： 2004/09/14 地域： Asia;Europe;North America;Sweden 產業： Furniture;Home furnishings;Retail trade 個案年度： 1926 - 2003
商品敘述：
In 2002, the IKEA Group is the world''s top furniture retailer, with 154 stores worldwide. In the United States, IKEA operates 14 stores, all of which have been enormously popular despite their self-service requirements. The company''s goal is to have 50 stores in operation in the United States by 2013. Explores various options for managing this growth strategy.
涵蓋領域：
Brands;Catalogs;Consumer marketing;Market research;Marketing campaigns;Marketing strategy;Packaging;Pricing;Product management;Suppliers;Target markets
相關資料：
Case Teaching Note, (5-504-095), 18p, by Youngme Moon;Spreadsheet Supplement, (XLS213), 0p, by Youngme Moon
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